The reader may wonder why key players in the food industry would get together over this issue. The opening chapter of the book chronicles a secret meeting between all the big industry players, as they tried to nut out some sort of response to the obesity crisis. Even more amazingly, the upper eschelons of these corporate behemoths are fully aware of the health implications of the foods they are pushing. They are in the business of getting consumers hooked on salt, fat and sugar, the key ingredients that create that irresistible craving. The first thing to note is the paradox that the processed food industry is not primarily in the business of nutrition. It's much, much worse than you could ever have imagined. Moss pulls back the veil to show what they really think and how they really operate. We all have a vague idea of the food industry employing marketers to advertise foods that are perhaps not so good for us. In this well rounded book Moss gives us an alarming picture of the business side of the food giants. Michael Moss is a Pulitzer Prize winning investigative journalist. It will change the way you think about processed, convenience foods.Ī customer recommended Salt Sugar Fat, and I'm glad I followed through. Salt Sugar Fat is a shocking eye opener into the various ways that the food giants get us to eat their products.
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